To be recognized as a role model for superior quality, efficiency, reliable and sustainable products in manufacturing industry of sanitary ware, tap, faucet, shower systems, bath accessories, plumbing in international standards.


Our mission is to meet the expectations of our customers through our specialized employees, and by implementing the most recent scientific and technological developments in the world, in the top quality level and in the most efficient way.


  • To be improved and pioneer in Armature, Faucet, Tap, Shower Systems, Bath Accessories and Plumbing sectors.
  • To manufacture faucets, taps, shower systems, bath accessories and plumbing in international standards and to ensure the shortest lead time as can be guaranteed in the industry.
  • To intensify collaboration with TSE, which is a national standards body, and to pioneer the region on the international platform.
  • To continue to provide services in international standards and with the help of professional occupational groups.


  • Compliance with ethical rules: Due diligence to abide by the ethical rules for all services
  • Humanity; respect human life and happiness above anything else
  • Reliability: our personnel are strictly loyal to honesty and good attitude.
  • Team Work: To establish teams complementary to one another, participative and creative.
  • Environmental Respect: protection of environmental composed of physical, biological and socio-cultural areas is considered as an integral part of our moral and social responsibility.